Roll up, roll up for our new Square Rolls

We are delighted to have introduced two brand new additions to our Gluten Free range; a pack of 4 Super Soft Sliced Square Rolls, and 4 Soft Sliced Brioche Rolls.

The square shaped rolls are produced and baked in a distinctive way to give a soft, moist roll with great texture which makes them great for holding substantial fillings. Super soft and pre-sliced, the rolls are practical and convenient and suitable for the whole family, making them perfect for picnics, BBQs or lunch boxes.

Chris Hook, Free From Director, at Warburtons said: “We definitely think we are on a ‘square’ roll with these new products being added to our gluten free range! It is really important to us to be able to bring excitement and innovation to the Free From bakery category and provide our consumers with a range of delicious products that cater to changing tastes and trends.”

The Square Rolls will be available at Sainsbury’s (12th April), Co-Op (14th April) and Tesco (10th May) stores nationwide. The Brioche Rolls will launch exclusively into Co-Op stores on 14th April, with other listings later in the year. The products will both launch with an RRP of £2.50.